ProJob will continue its partnership with Secto Rally Finland as the event’s official staff clothing partner for the upcoming season. Under the agreement, ProJob will once again supply workwear for the event’s hundreds of officials, organisers and volunteers, providing high-quality and durable apparel that plays an essential role in the successful delivery of the rally.
Secto Rally Finland is widely recognised as one of the most prestigious and closely followed events in the FIA World Rally Championship. The fast gravel roads around Jyväskylä, the unique atmosphere and the event’s rich heritage have made it one of the true icons of the championship. Each year, the rally attracts hundreds of thousands of spectators on-site and reaches millions of fans around the world.
– We are delighted to continue our partnership with Secto Rally Finland. The event offers a unique opportunity to demonstrate the performance of the products we represent in a genuine and demanding working environment. At the same time, we are proud to be part of an internationally respected event whose visibility extends strongly across both the Finnish and international markets, says Janne Mäkelä, CEO of Oy Trexet Finland Ab, whose portfolio of brands includes ProJob.
Staff clothing plays a vital role at major events where safety, visibility and comfort are of the highest importance. ProJob’s workwear enables event personnel to perform efficiently in changing weather conditions and throughout long working days.
Visibility at One of the World’s Most Famous WRC Events Supports Brand Growth
For ProJob, the partnership provides a valuable opportunity to strengthen brand awareness among workwear professionals as well as the wider public. Secto Rally Finland is one of the oldest and most renowned events in the FIA World Rally Championship and is widely regarded as a benchmark for competitors and fans alike. The event offers partners extensive visibility not only during rally week but also through media coverage, digital channels and the global WRC community. Secto Rally Finland has built a strong international brand that provides its partners with valuable exposure and opportunities to reach new customer audiences.
– Secto Rally Finland represents professionalism, performance and reliability – the very same values on which ProJob products are built. Continuing this partnership is therefore a natural decision for us, Mäkelä continues.
The continued collaboration further strengthens ProJob’s position as a supplier of clothing solutions for demanding working environments while supporting Secto Rally Finland’s commitment to providing first-class working conditions for its personnel at a world-class sporting event.
– We are extremely grateful that ProJob is continuing as Secto Rally Finland’s official staff clothing partner. The success of the event is built on thousands of working hours and the dedication of hundreds of committed people, making the wellbeing of our personnel one of our highest priorities. High-quality, safe and weather-appropriate workwear is an important part of ensuring comfort and endurance throughout the long days of the rally. ProJob has proven to be a reliable partner whose products meet the demands of a major international sporting event, says Paula Paappanen, Commercial Director of Secto Rally Finland.
