BRP Finland Oy, manufacturer of snowmobiles, ATVs and personal watercraft, has joined the partner network of Secto Rally Finland for the FIA World Rally Championship event’s 75th anniversary edition.
The partnership focuses on supporting the operational delivery of the event. BRP will supply a fleet of ATVs to the Secto Rally Finland organisation, where they will be used in event build-up, venue preparations and various operational tasks throughout the rally week.
Lenni Purokuru, Account Manager at AKK Sports Oy, sees the partnership as a natural fit between two strong motorsport organisations.
– It’s fantastic to welcome BRP on board for our 75th anniversary edition of Secto Rally Finland. The partnership will play a practical role in the day-to-day operation of the event, as ATVs are an essential part of building and delivering the rally. At the same time, it provides an excellent opportunity to showcase BRP’s products in a genuine working environment.
The partnership will also have a strong presence in the Service Park, where BRP will feature its own exhibition area. Throughout the rally week, visitors will be able to explore BRP’s product range and meet the company’s experts.
Annaleena Aaltovirta, who is responsible for BRP’s marketing in Finland, believes the partnership provides an excellent opportunity to engage with both domestic and international customers.
– Secto Rally Finland is one of the most renowned events on the FIA World Rally Championship calendar and offers us a unique opportunity to connect with our key target audience. Our exhibition area allows us to showcase our products in an environment where their capabilities can truly be demonstrated. We are proud to contribute to the successful delivery of the event by providing vehicles for the organising team.
Secto Rally Finland gets underway in just one month’s time in Jyväskylä! Secure your place at the most anticipated event of the summer and purchase your tickets here: https://sectorallyfinland.coregoshop.com/
Further information
Lenni Purokuru
Account Manager, AKK Sports Oy
lenni.purokuru@autourheilu.fi
+358 (0)50 340 8024
