Secto Rally Finland is about much more than motorsport. It is a phenomenon that brings together experiences, knowledge, technology, business, regional vitality and sustainability.
As the largest annual spectator event in the Nordic countries, Secto Rally Finland attracts nearly 300,000 visitors to Central Finland over four days each year and generates an economic impact of more than €20 million for the region. At the same time, it is the stage for the world’s best FIA World Rally Championship rally, the Grand Prix on gravel, through which Central Finland and Finland are showcased to tens of millions of people around the world, strengthening the country’s international image. In 2026, Secto Rally Finland was named the winner of the “Most Sustainable Sport Event” category in the prestigious UN Tourism & FIA Awards for Excellence in Sustainable Sports Tourism.
Media Group Keskisuomalainen provides information, perspectives and context on the events shaping our world. Its shared values with Secto Rally Finland are built on meaningful content, community, regional development and sustainability.
– For Media Group Keskisuomalainen, the partnership with Rally Finland is above all an investment in the vitality of our region. Secto Rally Finland brings a world-class sporting event to Central Finland, and we want to do our part to ensure that the event maintains its strong position within the FIA World Rally Championship for years to come, says Vesa-Pekka Kangaskorpi, CEO of Media Group Keskisuomalainen.
The partnership has long been visible through the event’s official spectator guide, but it will now expand into an even broader multi-channel collaboration. Through Media Group Keskisuomalainen’s digital channels and outdoor advertising network, new audiences can be reached and the event’s visibility strengthened across multiple platforms.
– Secto Rally Finland is a platform where content, audiences and partners come together in a genuine way. Our cooperation with Keskisuomalainen is interactive and progressive; together we are developing solutions that support the event’s growth, commercial success and sustainable development, says Paula Paappanen, Commercial Director of AKK Sports Ltd.
As Secto Rally Finland celebrates its 75th edition, it represents a tradition that continues to evolve with the times. Its success is built on cooperation. Media Group Keskisuomalainen wants to play its part in ensuring that this unique event continues to grow, develop and shine on the world stage in the years ahead.
