09.00 Accreditation desk opens (jyväskylä Paviljonki), Morning coffee and snacks
10:00 Opening addresses
- Riikka Purra, Minister of Finance
- Timo Koivisto, Mayor of Jyväskylä
- Lauri Pöyhönen, AKK Sports Ltd
10.20 Beyond Rally – WRC Promoter and WRC Partners
10.55 FIA Sustainability Update
- Emilia Abel, Road Sport Director (FIA)
11.25 Smart Mobility and Logistics
- Erik Kanerva, Director of Sales, North Europe (Kempower)
- Heikki Liimatainen, Professor (University of Tampere)
11.40 Approaches to Sustainability and Hydrogen
- The Journey Toward Everyday Hydrogen
Haruka Arai, Executive Director, Central Finland Mobility Foundation (Cefmof) - Yamaha Motor’s Initiatives Toward a Hydrogen Society
Eiji Kato, Senior General Manager, Engine Development Section, Technology, Research & Design Center, Yamaha Motor Co., Ltd.
12.00 Motorsport as a Sustainability Innovation Platform
- Markus Vuolle, CEO (Secto Automotive)
- Secto Collab Representative
12.15 – 13.30 Lunch Break & Networking Area
13.30 FIA Presentation
- Pierre Villez, F1 and Sport Sustainability Lead (FIA)
13.50 Sustainability and Performance
14.00 Marketing Fireside
- Janne Waltonen, Global Marketer
14.20 Keynote
- Pehr Oscarsson, President and CEO (MEKO AB)
14.30 Sustainable Leadership and Business
- Esa Kaikkonen, CEO (Metsä Board)
- Pehr Oscarsson, President and CEO (MEKO AB)
- Yuichiro Haruna, CEO (TGR WRT)
15.10 Excellence, Diversity and FIA Girls on Track
- Emma Kimiläinen, Pro Racing Driver, World Champion
15.35 Closing Words
- Networking and Drinks
The organizer reserves the rights to modify the programme.
