Nisula Forest Oy is taking the next step in its long-term commitment to the world of rallying by joining Secto Rally Finland as an official Local Supplier Partner for the 2026 event.
Based in Halli, Jämsä, the manufacturer of forestry machinery and forestry equipment has worked alongside Toyota Gazoo Racing World Rally Team for many years. The company now aims to strengthen its presence at the world’s most prestigious gravel rally, Rally Finland, while supporting an event that is recognised across the globe.
As a Local Supplier Partner, Nisula Forest will provide the marking tape used to secure special stages and spectator areas throughout the event. The company will also have a visible presence across the rally venues during rally week. The partnership further includes branding at the rally arenas, visibility across the event’s digital channels, and fan engagement activities throughout the week.
Nisula Forest and rallying share the same core values that have underpinned the company’s long-standing collaboration with Toyota Gazoo Racing WRT: uncompromising dedication, continuous development and the ambition to be among the very best in the world. Through this new partnership, that cooperation now extends to helping build the event itself.
– We have had the privilege of working alongside Toyota Gazoo Racing for many years and witnessing first-hand what it takes to compete at the very highest level. Now we wanted to take the next step by strengthening our presence at Rally Finland itself. For us, this is above all an opportunity to support what we believe is the world’s best FIA World Rally Championship event here in our home region. As a company based in Central Finland, this partnership is especially meaningful, and we are proud to help build an event that is recognised worldwide. Sustainability is also an important value for us as a company specialising in developing equipment for forest management, particularly thinning operations, says Henry Äyräväinen, Sales Manager at Nisula Forest Oy.
Secto Rally Finland is one of the most iconic and highly regarded events on the FIA World Rally Championship calendar. Each year, it attracts tens of thousands of spectators, international media representatives and generates significant economic benefits for the Central Finland region.
AKK Sports Commercial Director Paula Paappanen considers the commitment of local companies to be a vital part of securing the event’s future.
– It is fantastic to see companies from Central Finland embracing Secto Rally Finland as their own and wanting to play a role in building its future. The commitment of our local partners is extremely important, as their support helps ensure that the world’s most sustainable FIA World Rally Championship event can continue to thrive here in Central Finland. Nisula Forest is an excellent example of this. The company understands rallying, shares the values of the event and is eager to contribute to making the event even more successful.
Nisula Forest’s new Local Supplier Partnership is a natural continuation of the company’s long-term investment in rallying. It reflects a strong commitment to supporting one of Finland’s most internationally recognised sporting events while helping strengthen Central Finland’s position as the home of world-class rallying for years to come.
