Corporate financing company CapitalBox and Secto Rally Finland will continue their partnership in 2026 as Rally Finland celebrates its 75th anniversary in Jyväskylä. During the anniversary year, the collaboration will be highly visible both in the Service Park and through the many stories created around the event—stories connected by courage, preparation, teamwork, and enabling the next step forward.
One of the most intriguing stories of the year is comedian Ismo Leikola’s journey toward his first-ever Rally Finland appearance. In 2026, CapitalBox serves as Leikola’s main rally partner and, together with other supporters, is helping make his goal of competing in Rally Finland a reality for the first time.
“As a little boy, I dreamed that one day I would drive the ‘1000 Lakes Rally’. I was sure it would remain just a dream. But apparently not. Wow,” says Ismo Leikola.
CapitalBox will have a strong presence in the Service Park throughout the rally week. Visitors will have the opportunity to experience rally simulators, meet familiar faces from the rally world, and take a moment to enjoy the atmosphere in the middle of the rally action.
At the heart of the partnership is the idea of enabling progress. In rallying, just as in entrepreneurship, timing can make all the difference. Success is built on preparation, courage, trust in the team, and decisions often made in rapidly changing circumstances.
“For us, rallying is not just about visibility. It is a way to tell the same story we share with entrepreneurs every day: helping move things forward when the right opportunity appears. The stories of Ismo Leikola, Sami Pajari, Enni Mälkönen and Janni Hussi all reflect this idea in different ways. It takes courage, preparation, trust in your team, and partners who help make the next step possible,” says Eero Harjula of CapitalBox.
CapitalBox’s involvement in rallying did not begin with the anniversary year but is the result of several years of long-term commitment. The company has served as Sami Pajari’s main partner for several years and will continue in the same role in 2026.
In 2026, CapitalBox will also support co-drivers Enni Mälkönen and Janni Hussi. The role of a co-driver highlights another side of rallying: trust, guidance, concentration, and decision-making under pressure. These same themes are equally relevant in entrepreneurship, where success is rarely achieved alone.
Paula Paappanen, Commercial Director of Secto Rally Finland, sees CapitalBox as an excellent example of a partnership that creates tangible value for spectators.
“CapitalBox is a great example of a partner that brings much more than visibility to the event. They build athlete stories, open experiences for fans, and content that continues to live beyond rally week. This is exactly the kind of partnership that strengthens the overall anniversary-year experience of Secto Rally Finland,” says Paappanen.
In 2026, Secto Rally Finland celebrates 75 years of history. One of the fastest and most prestigious events in the FIA World Rally Championship, the rally once again brings together drivers, teams, businesses, partners, and rally fans from Finland and around the world in Jyväskylä.
For CapitalBox, the partnership with Secto Rally Finland is part of a long-term approach to building its brand in an environment where entrepreneurship, decision-making, courage, and community come together.
“Growth in business often requires the right timing. Opportunities can appear quickly, and when they do, you need a partner who can help turn plans into action. That same principle makes rallying a natural environment for us: it is all about people, decisions, and taking the next step,” Harjula concludes.
About CapitalBox
CapitalBox is a specialist provider of financing solutions for small and medium-sized enterprises. The company offers fast and flexible funding solutions for growth, investments, and working capital needs. CapitalBox’s mission is to help entrepreneurs seize opportunities at the right moment without burdensome and time-consuming processes.
About Secto Rally Finland
Secto Rally Finland is one of the most renowned and prestigious events in the FIA World Rally Championship. Held in the Jyväskylä region of Central Finland, the rally is famous for its high-speed gravel roads, large crowds, and unique Finnish rally culture.
