HelmiSimpukka and Secto Rally Finland will continue their collaboration this summer. As part of the partnership, the popular Collector’s Edition Rally Passes will go on sale at selected St1 stations starting 13 July.
The availability of Rally Passes at service stations especially benefits spectators travelling close to the event, making it easy to purchase passes on the way to Central Finland.
Lenni Purokuru, who is responsible for ticket sales for Secto Rally Finland, highlights the importance of the sales channel as part of the overall event experience.
“HelmiSimpukka stations are a very important sales channel for us, especially as the event approaches. Demand clearly increases during the final days before the rally, and the station network enables us to serve customers efficiently even at the last minute. Locations along major highways make it easy for rally fans to purchase a Rally Pass while travelling to the event.”
Emil Huttunen, Category Manager at HelmiSimpukka, sees Rally Pass sales as part of a broader customer experience at the stations.
“The sale of Rally Passes brings increased traffic to our stations especially as rally week approaches, but equally important to us is the overall customer experience. Rally fans bring a unique rally atmosphere to the stations, and the stations naturally serve as convenient stops on the way to the special stages. The cooperation has worked extremely smoothly, and it is great to continue it during the anniversary year as well.”
🎟️ Rally Passes available from 13 July 2026 at the following stations:
🎟️ St1 Jämsä
🎟️ St1 Jyväskylä Matkakeskus
🎟️ St1 Äänekoski Hirvaskangas
🎟️ St1 Laukaa Lievestuore
🎟️ St1 Muurame
🎟️ St1 Siilinjärvi
🎟️ St1 Liperi Ylämylly
🎟️ St1 Mikkeli Ristiinantie
🎟️ St1 Orivesi
🎟️ St1 Mäntsälä P
🎟️ St1 Pihtipudas
🎟️ St1 Kyyjärvi
🎟️ St1 Vantaa Ruskeasanta
Further information:
Lenni Purokuru
Account Manager, AKK Sports Oylenni.purokuru @autourheilu.fi
+358 (0)50 340 8024
Emil Huttunen
Category Manager Food Finland
emil.huttunen@st1.com
+358 (0)50 314 0546
