Secto Rally Finland, the Finnish round of the World Rally Championship, and Creative Technology Finland Oy, the country’s leading event technology provider, have signed a significant partnership agreement. This collaboration brings together two top names in Finland’s event industry, united by a common goal: to create unforgettable experiences and develop even more impactful and sustainably produced event experiences for both the general public and VIP guests.
A Partnership to Support Growth and Development
As part of its growth strategy, Creative Technology Finland sought to partner with Secto Rally Finland. The company is heavily investing in the advancement of event technology and aims to bring its international expertise to major motorsport events. Secto Rally Finland’s large audience and high technical demands provide CT with an ideal platform to showcase its capabilities and elevate the rally event’s spectator experience through cutting-edge technology.
Enhancing Experiences with Responsibility
”We warmly welcome CT as a partner in the largest annual public event in the Nordic region. It is fantastic to have a company on board that shares our strong ambition to take the Secto Rally Finland spectator experience to a whole new level while ensuring responsible operations,” says Paula Paappanen, Commercial Director of Secto Rally Finland.
The impact of event technology on the spectator experience is often most significant when executed at the highest level. Through Creative Technology Finland’s global network and state-of-the-art technology, the Finnish round of the WRC can offer audiences even more immersive experiences.
Shared Commitment to Sustainability
Creative Technology Finland’s Managing Director, Jarno Uusitalo, is pleased with Secto Rally Finland’s strong commitment to sustainability.
”We have been positively surprised by the extensive sustainability efforts made by Secto Rally Finland. Since CT is deeply committed to sustainability, we see that we can significantly enhance the rally’s overall sustainability initiatives. With our own ISO certification, it is crucial for us that our strategic partners share the same serious approach to sustainability. Only through shared values and commitment can we deliver an exceptional rally experience with minimal environmental impact,” Uusitalo explains.
Technology Elevating Event Experiences to New Heights
CT has been involved in executing Finland’s largest public events for years, but the unique nature of Secto Rally Finland, with its geographically widespread event areas, presents new challenges and opportunities for technical implementations.
”For the rally audience, we also have a few innovative solutions up our sleeve that will take the event experience to an entirely new level. We are excited to contribute to making an already outstanding event even more impactful,” adds Uusitalo.
Creative Technology Finland Oy is the leading event technology provider in Finland and part of the international CT Group. The global CT Group operates in 32 locations across 17 countries. CT Northern Europe has been awarded the ISO 14001 environmental certification, demonstrating Creative Technology Finland’s commitment to making its operations more environmentally sustainable.
