The Finnish round of the FIA World Rally Championship, Neste Rally Finland, and Mediahouse Keskisuomalainen have started a media partnership, thanks to which the Neste Rally Finland Official Guide will take a historic digital leap next summer.
Rally Finland’s official guide, produced by Mediahouse Keskisuomalainen, offers its contents free of charge as a digital edition published in mid-July via the KSML.fi website. The complete Rally Finland information package will also be published as a tabloid print version, which can be purchased for the very reasonable price of 2 euros at the nationwide chain of Neste service stations, at the Neste Rally Finland official ticket office at the Original Sokos Hotel Alexandra in Jyväskylä from 23 July onwards as well as during the event, 1 – 4 August, at the Jyväskylä Paviljonki Rally HQ.
In the publication, you can find all the essential information about Rally Finland in an even clearer and more illustrative format than before – all the way from the route and schedule info to the competitor introductions and entertainment spread, spectator area information and instructions of approach as well as other vital rally info and material, with which you can “own” the event in a more comprehensive way than ever before. The bilingual publication still caters for both the Finnish fans as well as the international rally-goers, as per tradition.
Accessibility, multi-channel and interactivity as keywords
The background stories and interviews gathered by the Keskisuomalainen editorial team add their own entertaining spice to the Neste Rally Finland Official Guide, which will provide plenty of reading pleasure in the weeks leading up to the event itself.
Together, the rally organisation and Keskisuomalainen will also design interesting and free additional content in the form of videos and informative background information.
– Mediahouse Keskisuomalainen is excited about the new partnership with Neste Rally Finland. We have been involved with the rallies in different ways for decades already and the event does operate strongly in our readership and media areas. The guide will be published as a digital e-edition in five members of the Mediahouse Keskisuomalainen’s media family: Helsingin uutiset, Etelä-Suomen Sanomat, Keskisuomalainen, Savon Sanomat and Tamperelainen. Combined, the reach of these media units is 3.1 million readers (the Finnish Internet Audience Measurement, FIAM). It is fantastic that we get to produce the Neste Rally Finland Official Guide. I hope that this year the publication will reach new audiences, with whom we and the rally organiser can together share everything that Finland’s biggest annual sports event has to offer, says the CEO and President of Mediahouse Keskisuomalainen Vesa-Pekka Kangaskorpi.
– We want to cater for the Neste Rally Finland audiences in an even more comprehensive manner and bring the event close to the people in a more accessible way. Entering the digital world and providing free content are conscious choices connected to sustainability and the customer experience. By making the official guide available on two different media platforms and via a well-reaching digital network, we get to develop the publication as well as communicate that Neste Rally Finland is first and foremost a rally for the people, offering something for everyone – whether you are a fan of the sport, entertainment or even the international atmosphere, says Neste Rally Finland Promoter Jani Backman.