Kärcher, known for its high-quality cleaning solutions, will continue its cooperation with the Secto Rally Finland for the next contract period covering the 2026–2027 seasons.
At the heart of the partnership is the Kärcher washing station located in the rally’s service park, where rally cars and equipment are cleaned during the event. Over the years, the washing station has also become a popular meeting point for spectators, especially families with children, and it has gained considerable attention on social media.
AKK’s Commercial Director responsible for partnerships, Paula Paappanen, welcomes the continuation of the collaboration.
“It is great to work with a traditional family company. Kärcher celebrated its 90th anniversary last year, and such long traditions, quality and responsibility align perfectly with the values of Rally Finland.”
Kärcher’s cleaning solutions highlight the company’s high-quality equipment as well as its responsible operating practices. Rally cars are washed using hot water without chemicals, and the washing process is carried out on appropriate collection platforms with environmental considerations in mind.
“Rally Finland is an internationally respected event where top-level sport meets an exciting event environment. It is great to continue our cooperation and showcase efficient and responsible cleaning solutions as part of the rally’s everyday operations,” says Pekka Kuusela, CEO of Kärcher Oy.
“Through motorsport we reach exactly the right target audience for us, and we also utilise the event in our own customer and stakeholder engagement,” Kuusela continues.
In 2026, Secto Rally Finland celebrates its 75th anniversary, and the partnership supports the event’s goal of developing a responsible and memorable rally experience for competitors, partners and spectators alike.
For more information:
Paula Paappanen
AKK Sports Oy / Secto Rally Finland
paula.paappanen@autourheilu.fi
Pekka Kuusela
Kärcher Oy
pekka.kuusela@karcher.com
